Communication between you and your client is essential to your bottom line. Tony Robbins, an American author, entrepreneur, philanthropist and life coach said “To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” In order to make sure customers return and share you with their followers, you need to keep them happy and satisfied with your service.
When I was seventeen years old, I didn’t have a lot of money, so for my younger brother’s fifteenth birthday I got him socks. I do have to say there’s nothing like the joy on a kid’s face when he first sees the playstation box containing the socks I got him! (Awe don’t feel bad for him, I made it up to him that Christmas). That feeling I understand, I felt that same disappointment over and over again as I was researching web design competitors and websites. Each time I visited a new site, I would see vibrant colors, or a striking photograph and get excited. Yet as I continued to scroll, I realized the content I got was nowhere as worthy of my time as I thought. Google research says that 40% of users will abandon your site. That seems like a large chunk of profit to me!
This blog is here so I can help give you ideas and strategies to profit more from your marketing. After I tell you a little about PattersonWebs and introduce myself so you get to know me better, I will tell you what to expect from your time spent with me and why what I have to say is important to your business goals.
Patterson Computer Solutions was started in 2003 as a desktop support and website business. The company stopped offering desktop support in 2007. Liz Patterson is the webmaster and has a Bachelor of Science in Computer Science from Northern Illinois University. Go Huskies! Liz has been in the tech field for over 30 years. Patterson Computer Solutions started as a part time business in 2003 and is now growing as a multi-generational family web development and responsive web design business. As you can see, we recently added blogging to our portfolio!
Well hello! I’m Sarah Patterson, a web designer, blogger and photographer. I share ideas to help build a more profitable marketing strategy.
My Educational Background
I studied at the College of Dupage taking business, marketing, graphic design and photography classes. I have an Associates in General Studies, and an Associates in Photography.
My Professional Background
Paying for school out of pocket left me waitressing and bartending until 2016. January of 2016 I began my first full time photography job working for Sunrise Chevrolet in Glendale Heights, Illinois. When I graduated college in the spring of 2017, my mother offered me a position working for her web development and design business.
When I was young, my parents would take me and my four other siblings camping all the time. I grew up hiking and making campfires and most importantly, discovering new places I had never been to before. My passion for photography stems directly from my desire to travel and be in nature.
WHAT TO EXPECT
I understand that time is non-refundable, so I don’t want to take too much of it from you. Every week I will post a blog providing you with valuable information that will help improve your design and marketing in a way that enhances the user experience. Here are my goals to achieve.
Goals of The Blog
- Inform readers of new design trends – There are many different ways to use design in your marketing to enhance user experience. This will allow you to have more online traffic and decrease bounce rate. Color, type faces, images, and overall usability and navigation effect whether or not someone returns to your website. Building an online presence that is bold and professional can influence your bottom line.
- Teach you how to make the most money out of your marketing – From design to branding, the first look a customer has of your business almost always decides if they purchase from you, or return visit. The goal is to go further, not only to wow them, but to back that up with proof. One of the best ways to do this is through blogging. I know, you were waiting for that! But it is true. If you show someone you care about them, they will almost always return that with a purchase or sharing you with others.
- Give insights on building relationships between you and your customers – Blogging is the key to success, if you put in the extra time, you will see a change in the relationships between you and your customer. Using a blog to shorten that gap, will allow customers to trust you and your brand along with it. Let them know why they should choose you over a competitor, and encourage them to communicate back. They will trust you, and that is how you build lifelong clientele that will share you to everyone they know.
- Let you in on secrets that will make you more money – It could be something so small you overlooked before. Just a tiny adjustment in your business plan can increase your profits and help build a foundation of supporters that are in it for the long haul. This will allow you to grow your business, and increase your online traffic and overall profits.
- Help answer questions – I want to help, that is why I’m here. Never be afraid to ask questions. I will do everything I can to help. If you are starting out and need help maintaining your website, or are looking for more marketing advice, subscribe to the blog and you will have access to tutorials and even more insights on how to build your online presence.
Throughout the weeks we will be covering topics on Design, Branding, Marketing and of course, blogging. To receive updates and up-coming blog posts, make sure you click the subscribe button on the sidebar. This will allow us to send you emails about upcoming blogs and by subscribing, you will get access to tutorials and special offers.
Next week I will be discussing how your website’s design impacts customer usability and the best ways to increase efficiency. I will go more into detail on the top five things most users dislike about your website, and of course, how to fix it. After all, that is why you are here isn’t it?